Privacy policy

1. Who we are

LeadPath Partners ("we", "our", or "us") is an AI GTM consultancy registered in England and Wales. We help vendor-aligned technology consultancies build predictable sales pipeline through intelligent outbound systems. This policy explains how we collect, use, and protect your personal data when you visit our website at leadpathpartners.com or engage with our services.

2. Data we collect

We collect the following categories of personal data:

• Contact information: Name, email address, phone number, company name, and job title submitted through our contact form or when booking a discovery call.
• Usage data: IP address, browser type, operating system, pages visited, time on page, and referral source. This is collected automatically through cookies and analytics tools.
• Communication data: Records of correspondence when you contact us by email or through the website.
• Campaign data: If you become a client, we process business contact data on your behalf for outbound campaign execution. This data is processed under a separate data processing agreement.

3. How we use your data

We process personal data for the following purposes:

• To respond to enquiries and schedule discovery calls
• To deliver and manage our outbound campaign services
• To send relevant updates about our services (only with your consent)
• To improve our website experience and service quality
• To comply with legal and regulatory obligations

4. Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

• Consent: When you submit a contact form or opt in to marketing communications.
• Legitimate interest: To improve our website, understand how visitors engage with our content, and communicate relevant service information to prospective clients.
• Contractual necessity: To deliver services you have engaged us to provide.
• Legal obligation: To comply with applicable laws and regulations.

5. Cookies and tracking

Our website uses cookies and similar technologies to:

• Ensure the website functions correctly (essential cookies)
• Understand how visitors use the site (analytics cookies)
• Measure the effectiveness of our marketing (performance cookies)

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Data sharing

We do not sell your personal data. We may share data with:

• Service providers: Hosting, analytics, CRM, and email infrastructure providers who process data on our behalf under appropriate agreements.
• Professional advisors: Legal and accounting professionals as required.
• Regulatory authorities: When required by law or to protect our legal rights.

7. International transfers

Some of our service providers operate outside the UK and EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK Information Commissioner's Office.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 24 months. Client engagement data is retained for the duration of the engagement plus 6 years for legal and accounting purposes. You may request earlier deletion at any time.

9. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ico.org.uk)

10. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission, access controls, and regular security reviews.

11. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact us

If you have questions about this policy or wish to exercise your data rights, contact us at:

Email: info@leadpathpartners.com