Pipeline that compounds, not campaigns that expire
Most firms rely on referrals or run one-off campaigns that fade. We build AI GTM systems designed for the long sales cycles and commercial rigour of technical consulting.
Get started with a free consultationFind the right buyers
Prospects identified by technology maturity, buying signals, and ecosystem fit. Not job title scraping. Commercially qualified targeting built around how your buyers actually buy.
Messaging that converts
Every prospect is individually researched. We translate your technical capabilities into commercial value propositions that land with CTOs, VPs, and procurement teams.
Meetings on your calendar
Sequences, timing, and channels are continuously optimised based on real performance data. You don't manage campaigns. You attend meetings with qualified buyers.
We've been on the
other side of the table
We've invested in, operated, and scaled technology consultancies. That experience shapes everything we build. Pipeline isn't a marketing exercise. It's a growth strategy.
Commercial operators, not marketers
A decade in technology-focused private equity taught us how consulting firms are valued, grown, and exited. Pipeline is an enterprise value lever, and we treat it like one.
Built for consulting, not SaaS
We understand partner tiers, vendor relationships, and why your reputation matters more than open rates. Every system we build respects how technical consulting is actually sold.
Measured on meetings, not metrics
We don't report on open rates. We deliver booked meetings with decision-makers who have budget, authority, and a genuine need for your services.
You own the system, not us
Domains, inboxes, data, sequences, playbooks. Everything we build sits inside your stack, in your name. When the engagement ends, the engine stays. No black boxes, no agency lock-in.
How we compare
Consulting-specific strategy
Full outbound execution
Infrastructure and deliverability
Measured on booked meetings
PE and operator experience
Live within 2 weeks
The operating principle
Pipeline is an enterprise value lever.
We run it like one.
Built by commercial operators from technology-focused private equity, not a marketing agency repurposed for B2B.
Where your pipeline actually breaks
- Delivery team pulled off billable work to chase pipeline
- No clarity on which vendor plays or accounts to prioritise
- Tech stack bought (Apollo, Clay, HubSpot) but sitting idle
- Referrals drying up and no repeatable outbound engine
- A partner who frees your consultants to stay billable
- Proven vendor-aligned playbooks built for technical buyers
- An AI-first outbound stack designed for booked meetings
- Pipeline treated as an enterprise value lever, not a metric
Your delivery team stays billable
Our AI systems handle prospect identification, enrichment, outreach, and meeting booking. Your consultants focus on client delivery, not pipeline generation.
Precision targeting
Prospects scored on technographic data, buying intent, and ecosystem fit. Your partners only speak to buyers with budget, authority, and a genuine need.
- ICP modelling and refinement
- TAM mapping and account tiering
- Technographic and intent data enrichment
- Buyer persona development
- Lead scoring framework
- Contact sourcing and validation
Repeatable execution
Send times, messaging, and channels adjust automatically based on what converts. The system learns and iterates so pipeline grows without adding headcount.
- Email infrastructure setup
- Domain warming and deliverability
- Multi-channel sequence design
- A/B testing and optimisation
- CRM integration and sync
- Performance analytics and reporting
Relevant at the individual level
Every prospect is individually researched. Messaging reflects their tech stack, business context, and commercial priorities. Not templates. Genuine relevance.
- Individual prospect research
- Personalised copy per account
- Tech stack and context mapping
- Pain-point led messaging
- Reply handling and qualification
- Meeting handover to your team
How it works
You close deals. We fill the calendar.
Six layers. Built in order, handed over as they harden, yours to keep when we're done.
Five-filter target list
- ›Vertical: SAP S/4HANA delivery partners
- ›Geo: UK, DACH, Nordics
- ›Trigger: RISE migration RFP in last 90 days
- ›Persona: CIO, programme director
Live pipeline in under a month
A four-week build phase, then continuous optimisation. Here is exactly what is delivered, and what we need from you.
Discovery and strategy
We audit your current pipeline, model your ICP, map your TAM, and build a targeted outbound strategy aligned with your vendor positioning.
What we deliver
- Ideal customer profile brief
- Target account longlist
- Messaging hypothesis
- Campaign plan
What we need from you
45-minute intake call and any positioning documents you already have.
Infrastructure setup
Domains, inboxes, warming, CRM integration, and deliverability foundations. Everything is configured and tested before a single email is sent.
What we deliver
- Sending domains and DNS records
- Warmed inboxes ready to send
- CRM and tracking integration
- Deliverability baseline report
What we need from you
Approve domain names and connect your CRM.
Campaign launch
First campaigns go live across email and LinkedIn. Messaging is personalised per prospect based on their tech stack, role, and business context.
What we deliver
- Personalised outreach sequences
- Trigger-research workflow
- First sends and replies triaged
- Live performance dashboard
What we need from you
Review message drafts and confirm final target account list.
Optimise and scale
Ongoing performance analysis, A/B testing, sequence refinement, and new audience segments. Pipeline compounds as the system learns what converts.
What we deliver
- Weekly performance report
- A/B test results and learnings
- Refined sequences and cadence
- Audience expansion plan
What we need from you
Attend booked meetings and share feedback on lead quality.
We handle
- Strategy, targeting and messaging
- Domain and inbox infrastructure
- Research, personalisation and sending
- Reply triage and meeting booking
- Weekly reporting and optimisation
You do
- One intake call
- CRM access and target account input
- Message draft approval
- Attend qualified meetings
Not ready to book a call? Request a free AI GTM diagnostic and we will send you a short assessment of your current pipeline.
Get your free diagnosticMulti-channel outreach
Coordinated campaigns across email and LinkedIn, calibrated for the way technical services are actually bought and sold.
Email Outreach
Systematic campaigns
- Custom domain setup and warm-up
- Individually researched email sequences
- Continuous A/B testing and optimisation
- Reply handling and lead qualification
LinkedIn Engagement
Direct relationship building
- Profile positioning for credibility
- Targeted connection campaigns
- Personalised direct messaging
- Warm introductions at scale
The infrastructure behind the results
We own the entire tech stack. CRM configuration, data enrichment, sequencing, and optimisation. You get the output, not the operational overhead.
CRM configuration
Pipeline visibility from day one. We configure your CRM so every lead, conversation, and meeting is tracked and actionable.
Sequencing and automation
Automated workflows that move prospects through your pipeline. No manual follow-ups, no dropped conversations.
Data and enrichment
Verified contact data enriched with technographic, firmographic, and intent signals. Quality in, quality out.
Continuous optimisation
Every campaign is tested, measured, and refined. We optimise for meetings booked, not vanity metrics.



